Following the relaunch of F&F Online, Tesco is expanding its fashion ecommerce offer adding more styles and size options, as well as exclusive online ranges.
Additionally, Tesco has worked to enhance search functionalities which are designed to make outfit inspiration and shopping easier.
The refreshed online experience across web and app gives customers access to 400 new styles, with more launching soon.
Coinciding with the start of London Fashion Week, customers can style it out and shop the latest F&F A/W collection at an immersive pop-up at Frameless Gallery, Marble Arch on Friday [18 September]. The interactive pop-up will let customers shop and experience the brand’s new look and feel and will be open to the public between 12.30pm – 4pm.
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Katja Ahola Klamkin, managing director of Home & Clothing at Tesco, said: “F&F has become a destination for customers looking for great style at great value, and we’re continuing to invest in making that experience even better.
“Our refreshed online offer across web and app brings customers more fashion choice than ever before, including hundreds of additional styles, more sizes and exclusive online ranges, as well as enhanced search tools and curated styling inspiration, making it easier to discover and shop complete outfits with confidence.”
This latest investment comes as F&F continues to go from strength to strength, with annual clothing sales exceeding £1bn and the brand growing 5.1 per cent in 2025/26. Tesco stressed that as more customers choose F&F for affordable, trend-led fashion.
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