Fortnum & Mason has unveiled a new subscription delivery service as it looks to “bring unbridled Fortnum’s joy into peoples homes”.
Fortnum’s Dispatch, available from today (July 4), offers three subscriptions for top ups of the retailer’s biscuits, loose leaf teas and jam.
The Tea Post – which costs £100 annually– offers customers a year’s supply of monthly refills of a choice of Fortnum’s tea blends. Subscribers will also receive a customisable initialled china mug, tin and strainer.
The Biscuit Post, which costs £20 a month, offers refills of the retailer’s popular Toffolossus, Chocolossus or Gingerlossus biscuits, available on either three-month, six-month or 12-month subscriptions.
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The third subscription, called The Teatime Dispatch, offers a selection of both tea and biscuits, as well as a choice of marmalades or jams, for £75 a month.
Chief executive Tom Athron said: “Things have been busy here and we have had our creative hats on again.
“We’ve been having a bit of fun figuring out how we can bring unbridled Fortnum’s joy into peoples homes more often, and this is our very latest innovation.
“Welcome to Fortnum’s Dispatch – launching today – our new subscription service that delivers refills for your tea, your biscuits your jams, every month for however long you choose.
“This is just the latest tiny chapter in our 317 year history – There is more great innovation come.”
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