Asda has hired Iceland group chief customer, marketing and digital officer David Devany as its new vice president for ecommerce.
Devany has worked at the frozen food retailer for eight years and has held his current role since 2020. He will focus on growing Asda’s presence in the online market.
The supermarket recently revealed it had achieved record online grocery sales in 2023, as sales hit £3.2bn. It ended the year with its highest ever online grocery market share of 20.8%.
Asda co-owner Mohsin Issa said: “David has extensive experience and a proven-track record in retail within the UK, as well as across Europe and the USA. David’s remit will cover the entirety of our ecommerce business, and his appointment will play an important part as we continue to grow our online grocery offering.”
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Devany added: “This is an exciting time to be joining the team. With Asda having already made strong headway in the ecommerce space, I am looking forward to joining and continuing to grow the business’s online offering.”
His appointment is the latest in a string of new hires over the past few months, with Morrisons exec Matt Kelleher appointed chief digital officer, wher he will oversee ecommerce and data functions, as well as lead the technology function.
Lidl chief operating officer Matt Heslop will also join the business in the coming months to lead the stores and depots operation to help accelerate Asda Express’ position in the £40bn convenience market.
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