M&S has teamed up with clothing repair and alterations specialist Sojo to offer a dedicated clothing repair service for the first time.
From August, the retailer’s customers can book a repair service through its new dedicated online hub, ‘M&S Fixed by SOJO.’
They will be able to select and book a range of bespoke repair services – from zip replacements to invisible knitwear mending via an online form.
With repairs starting from £5, M&S clothing can be sent, repaired by Sojo’s in-house repair team and returned directly to the customers doorstep within seven to 10 days.
Founded in 2021 by Josephine Philips, Sojo’s mission is to make tailoring and repairs more accessible while accelerating change in the fashion industry.
The new partnership with is supported by M&S’ Plan A Accelerator Fund which aims to take rapid action to climate change through a series of innovation projects.
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The partnership comes as M&S unveils its new circular identity, Plan A- ‘Another life’ across its website, app and stores from this month, bringing together all the retailer’s circularity services into one place.
The business hopes the move will offer “a more seamless experience for customers who are looking for ways they can support a shift to a more circular economy”.
As well as a range of services, the Plan A – ‘Another life.’ platform will house a selection of 60 second ‘how to’ videos covering everything from debobbling knitwear to adjusting hemlines – created by M&S’ team of in-house technical experts.
M&S manging director clothing & home Richard Price commented: “At M&S, exceptional quality products are at the heart of everything we do, and we want to ensure that all our clothes are too good to waste.”
“Through the launch of our repair service, we’re making it even easier for customers to give their clothes Another life, whether they are using our new repair service or long-standing clothes recycling scheme.”
Sojo fouder and CEO Josephine Phillips added: “It has always been a core mission of ours at Sojo to make repairing clothes mainstream and to extend the life of as many garments as possible. I’m so excited that M&S has chosen to launch a repair service with us at Sojo as it’s an incredibly big step towards that mission.”
“As a brand that has remained a firm constant in almost every household and wardrobe in Britain, this partnership with truly bring easy, accessible and convenient repairs to the masses. Beyond that, as one of the longest standing British brands, having M&S join our Pledge to Repair adds such a great weight to our call for industry-wide change here in the UK.”
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