Morrisons is set to open 400 more Morrisons Daily shops in a bid to take on rivals Aldi and Lidl as it pushes ahead with its convenience growth plans.
The retailer is eyeing a total of 2,000 smaller stores in 2025, The Mirror reported.
The news comes as the supermarket delivered “solid quarter of progress” with like-for-likes excluding fuel and VAT up 4.1% in its second quarter as it cut down debt by 35% on peak levels, bringing it down from a peak of £6.2bn to £4bn.
New CEO Rami Baitiéh, who joined Morrisons from Carrefour last year, noted its Aldi and Lidl Price Match initiative, which launched earlier this year, had got off to a “great start“ and is “giving customers increasing confidence in the competitiveness of our prices across the shop”.
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Convenience has remained an “important and strongly growing” channel for the the supermarket, bolstered by the completion of the McColl’s conversion programme and its recent acquisition of 38 c-stores in the Channel Islands, the supermarket now has more than 1,600 Morrisons Daily convenience stores.
The supermarket’s latest expansion plans comes as it celebrates 125 years trading this year.
It launched a TV campaign celebrating the anniversary last week called ‘over the counter, over the years’ advert, which shows a conversation between Morrisons staff and customers, played out over 125 years.
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