Adidas is set to debut its first premium store format, dubbed ‘The Pulse,’ in the UK at Fort Kinnaird in Edinburgh this summer, with a second location to follow at Glasgow Fort.
The sportswear giant has signed a nine-year lease for a new 11,000 sq ft unit at Fort Kinnaird, which will open on 28 June.
Adidas said its ‘The Pulse’ premium retail space “offers increased capacity” for more of its most popular products, with both full-service and self-service areas.
The Fort Kinnaird store will be the third ‘The Pulse’ store to open in Europe, with other locations in Italy and Germany.
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British Land retail leasing and commercialisation director Ross McCall said:“We’ve got a strong track record of attracting the biggest retail brands at Fort Kinnaird and Glasgow Fort, and adidas is another huge name to add to our offering across both sites.
“We’re very excited that Fort Kinnaird is going to be home to the UK’s first ‘The Pulse’ store and are confident it will be a hit with customers. It’s yet another example of retailers offering unique experiences to engage even more consumers.
“This is another clear indication that the biggest brands are looking to expand their physical footprint, and retail parks are an important part of this. We’re confident that it will help us increase footfall following a successful 2023, and we’ll continue to evolve and improve our offering with even more new fascias, innovative experiences and services for our customers.”
Last month Adidas raised its profit outlook for the year after a better-than-expected first quarter.
It now expects to pull in profits of £597m (€700m), up from the £427m (€500m) previously forecast.
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