Russell & Bromley has named Daniel Beardsworth-Shaw as first its creative director in the brand’s 140 year history.
In his new role, Beardsworth-Shaw will join the footwear retailer’s executive leadership team and will oversee brand and product direction, reporting to chief executive, Andrew Bromley.
Previously design director at Accessorize, Beardsworth-Shaw also led the design and product development of footwear specialist Hunter and sporting retailer Sweaty Betty.
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Russell & Bromley said his appointment marks “a pivotal moment in the next chapter of the brand’s future growth trajectory”, coinciding with the relocation of its head office to Kingly Street in London’s Soho.
The new location will be home to all of the brand’s head office functions and will also feature dedicated design and creative studios.
Bromley said: “We are thrilled to welcome Daniel to lead our new product design function and visual brand identity as we focus on growing our global business.
“This marks an important step in our transformation plans to cement our reputation within British fashion. We have a unique story to tell and believe this is the moment to truly bring Russell & Bromley to life.”
Last month the retailer opened the doors to the first of its new concept “neighbourhood” store in Hampstead, London, in collaboration with its design partner, Shed.
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